"Get Sussed"! Ever wonder why some trends disappear as quickly as they arrive? That's fast fashion for you—cheap, trendy clothes that speed from the catwalk to stores, only to end up in landfills shortly after. This cycle is tough on our planet and often disregards ethical labour practices, contributing heavily to environmental damage and social injustices around the world.
At SusRebel, we blend sustainable materials and ethical practices with inspiring messages on our clothing. Choose SusRebel and wear garments that inspire change and contribute to a healthier planet.
❌ The Problems with Fast Fashion
Environmental Impact: Fast fashion is notorious for its environmental footprint. Annually, the industry consumes vast amounts of water and energy, emits millions of tonnes of greenhouse gases, and generates excessive waste. Much of this clothing ends up in landfills within a year of production, polluting the planet and squandering natural resources.
Social Impact: Behind the allure of trendy, cheap garments lies a harsh reality of labour exploitation. The fast fashion industry frequently exploits low-wage workers, subjecting them to unsafe working conditions, excessively long hours, and generally poor treatment, with little consideration for their health or rights. This industry has also been linked to child labour and other human rights abuses, reflecting a dire need for change.
Quality and Waste: Fast fashion garments are often designed for short-term use, leading to a damaging cycle where clothes are quickly discarded after only a few wears. This not only generates immense waste but also promotes a culture that undervalues garments and contradicts the principles of sustainable living.
🌿 SusRebel’s Solutions
Sustainable Materials: At SusRebel, we’re all about making fashion both cool and kind. We carefully select materials like organic cotton and recycled polyester that are not only gentle on the planet but also built to last. Each piece is crafted using materials that minimise environmental impact, sourced only from suppliers committed to high environmental standards. This is how we ensure that every SusRebel piece supports a greener, more sustainable future.
Ethical Manufacturing: Our commitment to ethical practices extends across borders. While we strive to partner with UK-based suppliers, the garments we use are sourced from a Belgian manufacturer, chosen for their unmatched standards in labour ethics, sustainability, and quality of materials—qualities we couldn't find closer to home. These garments are then skilfully printed in the UK by our production partner, who operates with a zero-waste ethos. They use eco-friendly, water-based inks and prioritise sustainable practices throughout their production process. This meticulous process guarantees that every step of production—from weaving to printing—meets our stringent standards for fair wages, safe working conditions, and environmental responsibility. Our garments adhere to the international standards set by the Fair Wear Foundation and the Global Recycled Standard, underlining our dedication to making SusRebel apparel that's good for both people and the planet.
Longevity and Style: At SusRebel, we craft fashion that's both timeless and durable. Our designs are built to last, offering you a stylish solution that counters the fast fashion trend of disposable clothing. By investing in quality and durability, we help you minimise the need for frequent replacements, supporting a more sustainable wardrobe choice that you can rely on season after season.
📖 Get Involved
Educational Resources: Learn more about the impacts of fast fashion and discover how you can make a real difference. We highly recommend watching the eye-opening documentary "The True Cost," at truecostmovie.com which explores the harsh realities behind our clothing's price tags. For a deeper read, check out "Fashionopolis: The Price of Fast Fashion and the Future of Clothes" by Dana Thomas, which delves into the destructive nature of fast fashion and profiles the trailblazers who are forging a more sustainable future. Also, visit Good On You at goodonyou.eco, a fantastic website that rates fashion brands on their ethical and environmental practices, helping you make informed decisions about your clothing purchases. To learn more about the ethical standards of our clothing supplier, check their profile on goodonyou.eco and fairwear.org.